Jason Priestley speaks out for abused animals
May 4, 2010
The animals at the Vancouver Branch of the BC SPCA saw stars on Apr. 30 when their new spokesperson arrived. Well, at least one really big star.
Internationally known celebrity, animal lover and B.C. native Jason Priestley, dropped by to generously donate his time in support of animals in need. Jason agreed to appear in a new direct-response television campaign that was filmed on location at the BC SPCA's Vancouver Branch and Vancouver Animal Hospital, this past week.
"Having an individual of Jason's profile lend his voice and leadership will make an incredible difference," says Kate Salm, senior manager of annual giving. "With Jason's help, we will continue to work towards increasing awareness and raising much needed funds to support homeless, injured and abused animals."
Jason takes a break from filming with Yogurt, a recent arrival at the Vancouver Branch who was adopted just a few days later.
Salm notes that the ad featuring Jason will join those including Sarah McLachlan in promoting the BC SPCA PAW Plan monthly giving program. "We are very grateful for Jason's involvement, and look forward to launching the new two-minute television spots this summer." The society relies heavily on monthly donors, whose support ensures that a steady flow of funds is available throughout the year to help the nearly 37,000 animals that will be rescued, cared for and protected.
The ads are being created and produced by Eagle-Com Inc., a production company that assists not-for-profit organizations raising awareness and support for their work.
For more information on the BC SPCA PAW Plan, visit spca.bc.ca/pawplan.
May 5 Update: ET Canada aired an interview with Jason Priestley, held April 30, on location at the Vancouver Branch of the BC SPCA. Watch the full clip below.
To help animals like Yogurt (seen above with Jason Priestley), please make a special gift today.
The BC SPCA is a non-profit organization funded primarily by public donations. Our mission is to prevent cruelty and to promote the welfare of animals through a wide range of services, including cruelty investigations, emergency rescue and treatment, sheltering and adoption of homeless and abused animals, humane education, advocacy, farm animal welfare, spay/neuter programs, and wildlife rescue and rehabilitation.
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