Watching cute, funny cat videos online need not be a guilty pleasure. A new study by an Indiana University Media School researcher shows that watching furry felines on the Internet does more than just entertain the viewer – it boosts viewers’ energy and positive emotions and decreases negative feelings.
“The timing couldn’t be more purrrfect,” says Craig Naherniak, BC SPCA general manager of humane education. “If you’re stressed or feeling down, we have the prescription – come to the Just for Cats Internet video festival! Research shows seeing Internet cat videos is good for your health.”
The study, conducted by assistant professor Jessica Gall Myrick, surveyed nearly 7,000 people about the viewing of cat videos and how it affects their moods. With more than two million cat videos posted to YouTube in 2014, with nearly 26 billion views, cat videos have more views per video than any other category on YouTube. The most popular sites for viewing cat videos, according to the study, are Facebook, YouTube, Buzzfeed and I Can Has Cheezburger.
Tickets are available for the internationally acclaimed festival, which takes place on Sunday, June 28, at Vancity Theatre at 1181 Seymour St. in Vancouver. It will feature five screenings of an exclusive reel of the best Internet cat videos compiled by Will Braden of the Walker Art Centre, as well as live kitten viewing and adoption counselling, animal-themed merchandise and displays highlighting how people can help make a difference for homeless cats in their community.
Ticket sales will support cat welfare programs in B.C. Last year, more than 12,000 people attended Just for Cats film festivals across Canada, raising $60,000 for cat welfare initiatives.
Two special family showings at 10:30 a.m. and 12:30 p.m. have a special $5 ticket price for youth 18 and under. Additional showings are at 2:30 and 4:30 p.m. with a VIP viewing at 6:30 p.m. Tickets are $11 for adults, $9 for students and seniors and $25 for the VIP screening. All viewers must be members of VIFF (tickets and $2 VIFF memberships are available at viff.org or at the door).
“This festival is a great opportunity to celebrate our love of cats and to make a difference to all the tens of thousands of cats in B.C. who are homeless and suffering,” Naherniak says. The BC SPCA, in partnership with the Canadian Federation of Humane Societies and the Vancouver International Film Festival, is bringing the popular festival to Vancouver.
“June is also cat awareness month across Canada, so the timing is great! We’re hoping for a fantastic turnout.”
For more information, visit justforcats.ca.
The British Columbia Society for the Prevention of Cruelty to Animals is a not-for-profit organization reliant on public donations. Our mission is to protect and enhance the quality of life for domestic, farm and wild animals in B.C.