Our mission: To protect and enhance the quality of life for domestic, farm and wild animals in B.C.


Liberty Wine Merchants

Generosity in Action - December 2014

Liberty Wine Merchants host an annual event that brings the community together to show their support for animals in need.  For eight years, the team at Liberty has organized the Fall into the Market event on Vancouver’s Granville Island, resulting in nearly $30,000 raised so far! 

Fall into the Market is a wonderful example of what can be achieved when everyone comes together to support a common cause. Manager Pierre Ruiz and Assistant Manager Marc Reichertz, from Liberty’s Granville Island location, reach out to their network to create an event that provides guests with the perfect pairing of wine and food and generosity. “We look forward to this event more each year” say Pierre and Marc. “It's a unique opportunity to bring our customers and the community together to help support the BC SPCA and the animals that need our care. The delicious wines and food donated by wineries and importers are truly appreciated" 

Pierre and Marc look for new ways to grow their event each year. By expanding the silent auction, Fall into the Market has been able to expand into a larger site, raising more than ever for the BC SPCA’s life-saving programs and services in 2014. 

Liberty Wine Merchants additionally supports the BC SPCA throughout the year by collecting donations in store. The BC SPCA is continually grateful for Liberty Wine Merchants ongoing support and looks forward to many more scrumptious years of the Fall into the Market event.  Cheers!


For more information on our Generosity in Action program, please contact Stephanie Trimble, Manager, Philanthropy, Revenue Development 1-800-665-1868.


More generosity in action

June 2017 - Julie Feather

May 2017 - Sheila Veness

February 2017 - Mary Ann and Raymond Aldus

December 2016 - TELUS

September 2016 - The Maggie Carpenter Trust

August 2016 - Gregg Baker

June 2016 - The SPCA Auxiliary

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